EFF Launches "Encrypt It Already" Campaign to Push for End-to-End Encryption in Consumer Tech

On January 30, 2026, the Electronic Frontier Foundation (EFF) launched the Encrypt It Already campaign aimed at promoting the adoption of end-to-end encryption in mainstream technology products and services. The campaign assesses companies' public commitments to security and maps the current state of available protections, including features already deployed, those accessible through user settings, and ongoing proposals. The EFF has structured its demands into three categories, each comprising three specific requirements. The initiative targets major players in the technology sector.