Deepfakes and Ghost Labels: Big Tech's Fragile Promise on AI-Generated Content

The article addresses the proliferation of content generated by artificial intelligence, particularly videos, images, and texts produced by increasingly sophisticated algorithms. This rapid and precise multiplication makes it difficult to distinguish between authentic and synthetic content. The article examines the content labeling systems implemented by major technology companies to identify AI-generated content, describing these identification labels as "ghosts" and highlighting the fragility of big tech's promises regarding transparency about such content. The subject falls within the issues of deepfakes and disinformation related to artificial intelligence.