H&M Explores AI for Creating Digital Twins of Models

Swedish retailer H&M has announced it is exploring the use of artificial intelligence to create "digital twins" of models. This initiative aims to produce computer-generated images of models, potentially reducing the need for traditional photo shoots. Specific technical details on the method used to create these digital twins have not been disclosed. The potential impact includes a transformation in how fashion images are produced and consumed, with implications for the fashion industry and models.