EU to Enforce New AI Act Measures Requiring Disclosure of AI-Generated Content

The European Union will enforce new measures under the AI Act requiring AI companies to disclose when content is AI-generated, using labels or digital watermarks for chatbots and imagery. A dedicated team in Brussels will focus on combating AI deepfakes, illicit imagery, and hacking activities. The regulations aim to increase transparency for consumers regarding AI-produced content. No specific enforcement date or technical implementation details were provided. The initiative targets AI-driven threats within the EU’s jurisdiction.