Italian Data Protection Authority Sets October 29 Deadline for Email Tracking Pixel Compliance
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The Italian Data Protection Authority (Garante Privacy) has set October 29 as the deadline for companies and organizations to comply with new rules regarding tracking pixels in emails. Organizations must update their privacy notices, consent mechanisms, and revocation procedures to meet the requirements. Companies are required to verify their platforms and suppliers to ensure compliance. The tracking for marketing purposes requires conscious choices and privacy by design controls according to GDPR regulations.