Italian Data Protection Authority Evaluates "Pay or Consent" Method

The Italian Data Protection Authority is evaluating the validity and legality of consent for profiling processing collected by various data controllers, including newspaper publishers. At the center of attention is the adoption of the "pay or ok" method, also known as "pay or consent" or "consent paywall". This method offers users the choice to pay for access to content or to give their consent to the processing of their personal data.