Study Reveals Only 0.1% of Consumers Can Accurately Identify Real vs. Fake Content

A recent study has revealed that only 0.1% of consumers in the United States and the United Kingdom can accurately distinguish between real and falsified content in images and videos. This inability to differentiate between true and false content highlights growing concerns about disinformation due to deepfakes. Deepfakes, content generated by artificial intelligence, pose a major challenge in terms of security and trust in information.